{"id":172,"date":"2024-02-13T15:06:46","date_gmt":"2024-02-13T14:06:46","guid":{"rendered":"https:\/\/manon-vocoret.fr\/?page_id=172"},"modified":"2025-03-05T06:04:25","modified_gmt":"2025-03-05T05:04:25","slug":"challenges-communication-commanditaire-projet-groupe-b-u-t","status":"publish","type":"page","link":"https:\/\/manon-vocoret.fr\/?page_id=172","title":{"rendered":"Les challenges"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"172\" class=\"elementor elementor-172\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f413e7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7f413e7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9403134 elementor-widget elementor-widget-heading\" data-id=\"9403134\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Les Challenges<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc0d6fc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"bc0d6fc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a85ae6 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"2a85ae6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c3c7c elementor-widget elementor-widget-text-editor\" data-id=\"98c3c7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Dans le cadre du B.U.T. Information-Communication, nous sommes amen\u00e9s \u00e0 travailler sur des <strong><a style=\"color: #33cccc; text-decoration: underline;\" href=\"https:\/\/manon-vocoret.fr\/?page_id=162\">projets<\/a> <\/strong>de communication en conditions r\u00e9elles : ce sont les <strong>challenges<\/strong>.<\/p><p>Un challenge, c&#8217;est un travail de <strong>groupe<\/strong> au cours duquel nous devons r\u00e9fl\u00e9chir \u00e0 une <strong>strat\u00e9gie de communication compl\u00e8te<\/strong> qui r\u00e9pondra \u00e0 la demande d&#8217;un commanditaire. Le plus souvent, le brief propos\u00e9 se base sur de r\u00e9elles donn\u00e9es mais l&#8217;exercice reste fictif. Cependant nos propositions peuvent \u00eatre reprises si elles sont jug\u00e9es pertinentes par le client.<\/p><p>Le premier challenge est divis\u00e9 en plusieurs phases : une semaine compl\u00e8te pour le <strong>benchmark<\/strong>, puis un jour par semaine pendant deux mois afin de r\u00e9aliser notre strat\u00e9gie de communication. Les professeurs nous supervisent lors de cette premi\u00e8re exp\u00e9rience. En revanche, si nous pouvons toujours solliciter l&#8217;aide de nos enseignants, nous sommes en quasi totale <strong>autonomie<\/strong> pour les challenges suivants, qui durent au maximum <strong>une semaine<\/strong>.<\/p><p>Une semaine pour :<\/p><ul><li>r\u00e9colter des informations sur notre commanditaire<\/li><li>analyser sa communication ant\u00e9rieure<\/li><li>analyser ses besoins et sa demande<\/li><li>trouver une id\u00e9e cr\u00e9ative forte<\/li><li>la d\u00e9cliner graphiquement, sur des supports de communication<\/li><li>monter une strat\u00e9gie des moyens efficace et pertinente<\/li><li>expliquer et pr\u00e9senter le tout aux jurys qui nous \u00e9valuent<\/li><\/ul><div>Les \u00e9quipes ayant le plus s\u00e9duit les jurys de professeurs et de professionnels sont s\u00e9lectionn\u00e9es pour d\u00e9fendre leur place en finale, interne ou au niveau national.<\/div><p>Les challenges portent bien leur nom : ce sont des projets difficiles qui nous <strong>mettent \u00e0 l&#8217;\u00e9preuve<\/strong>, mais une fois termin\u00e9s, ils nous ont ind\u00e9niablement <strong>appris<\/strong> quelque chose.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7677916 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7677916\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d11217 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2d11217\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ea4230 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3ea4230\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21c253d elementor-widget elementor-widget-heading\" data-id=\"21c253d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2e ann\u00e9e - Challenge interne<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9713e3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"b9713e3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7057e33 elementor-widget elementor-widget-text-editor\" data-id=\"7057e33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le challenge interne est le premier auquel j&#8217;ai particip\u00e9. En groupe de 5 \u00e9tudiants du m\u00eame parcours (Communication des Organisations pour ma part), nous avons travaill\u00e9 pendant deux mois sur le brief de la <a href=\"https:\/\/www.fromagerie-milleret.com\/\"><b>Fromag<\/b><strong>erie Milleret<\/strong><\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3552f4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"b3552f4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-f653187 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f653187\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-564db85 elementor-widget elementor-widget-image\" data-id=\"564db85\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2024\/04\/logo-Le-Francomtois.png\" class=\"attachment-full size-full wp-image-938\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e5394b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7e5394b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72ec8eb elementor-widget elementor-widget-text-editor\" data-id=\"72ec8eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Demande :\u00a0<\/strong><\/p><p>Imaginer une campagne de communication afin de <strong>moderniser l&#8217;image<\/strong> de sa marque de cancoillotte <em>Le Francomtois<\/em> et ainsi d\u00e9velopper ses parts de march\u00e9 dans le quart Nord-Est de la France, tout en ciblant les responsables d&#8217;achats des <strong>moins de 50 ans<\/strong>.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f5e1cb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5f5e1cb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0888d8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a0888d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Afin de satisfaire la demande du commanditaire, nous avions imagin\u00e9 une campagne autour de\u00a0<b>Sapi<\/b>, une mascotte rappelant le logo de la marque. Le but \u00e9tait de pousser les enfants \u00e0 jouer le r\u00f4le de prescripteurs aupr\u00e8s de leurs parents, qui leur ach\u00e8teraient alors la peluche, les produits d\u00e9riv\u00e9s et privil\u00e9gieraient ensuite dans les rayons des supermarch\u00e9s la marque de cancoillotte \u00e0 la mascotte si famili\u00e8re. Afin de faire conna\u00eetre ce nouveau repr\u00e9sentant, nous pr\u00e9voyions une tourn\u00e9e des march\u00e9s relay\u00e9e sur les r\u00e9seaux sociaux.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dde7053 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"dde7053\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92ba349 elementor-widget elementor-widget-image\" data-id=\"92ba349\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"260\" height=\"360\" src=\"https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2024\/04\/Sapi_peluche-removebg-preview.png\" class=\"attachment-large size-large wp-image-927\" alt=\"\" srcset=\"https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2024\/04\/Sapi_peluche-removebg-preview.png 260w, https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2024\/04\/Sapi_peluche-removebg-preview-217x300.png 217w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf9c69d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"cf9c69d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c24b765 elementor-widget elementor-widget-text-editor\" data-id=\"c24b765\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Si notre proposition n&#8217;a pas \u00e9t\u00e9 retenue pour la finale, ce challenge aura eu le m\u00e9rite de faire se confronter nos cours et la r\u00e9alit\u00e9 de nos futurs m\u00e9tiers pour la premi\u00e8re fois.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7a7ab4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f7a7ab4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08f26ea elementor-widget elementor-widget-heading\" data-id=\"08f26ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2e ann\u00e9e - Challenge r\u00e9gional<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-314e787 elementor-widget elementor-widget-text-editor\" data-id=\"314e787\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pour ce challenge-ci, mon groupe \u00e9tait compos\u00e9 de 4 Com et 2 \u00e9tudiantes du parcours Publicit\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68a054e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"68a054e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0adf1fb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"0adf1fb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d549962 elementor-widget elementor-widget-text-editor\" data-id=\"d549962\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Demande :\u00a0<\/strong><\/p><p>Imaginer une campagne de <strong>lancement<\/strong> qui permette \u00e0 leur <strong>nouvelle collection<\/strong> Op\u00e9ra de rencontrer le succ\u00e8s tout en installant la <strong>notori\u00e9t\u00e9 de la marque<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-056e787 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"056e787\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b66cc elementor-widget elementor-widget-image\" data-id=\"a3b66cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"344\" src=\"https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2024\/04\/LOGO-COLLECTION-OPERA-MATY-NOIR-1024x344.png\" class=\"attachment-large size-large wp-image-928\" alt=\"\" srcset=\"https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2024\/04\/LOGO-COLLECTION-OPERA-MATY-NOIR-1024x344.png 1024w, https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2024\/04\/LOGO-COLLECTION-OPERA-MATY-NOIR-300x101.png 300w, https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2024\/04\/LOGO-COLLECTION-OPERA-MATY-NOIR-768x258.png 768w, https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2024\/04\/LOGO-COLLECTION-OPERA-MATY-NOIR.png 1457w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60857c4 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"60857c4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4008353 elementor-widget elementor-widget-image\" data-id=\"4008353\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"560\" src=\"https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2024\/04\/MATY-768x560.png\" class=\"attachment-medium_large size-medium_large wp-image-926\" alt=\"\" srcset=\"https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2024\/04\/MATY-768x560.png 768w, https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2024\/04\/MATY-300x219.png 300w, https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2024\/04\/MATY.png 971w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-292b9fc elementor-widget elementor-widget-text-editor\" data-id=\"292b9fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Afin de r\u00e9pondre \u00e0 cette demande, nous avions imagin\u00e9 une strat\u00e9gie autour du concept de <strong>transmission<\/strong>. Notre campagne se basait sur une s\u00e9rie de courts vid\u00e9os (30 secondes environ) mettant en sc\u00e8ne une femme tout au long de sa vie : \u00e0 chaque \u00e9tape-cl\u00e9, comme sa naissance, son premier rendez-vous amoureux, son mariage ou encore la naissance de sa fille, un bijou de la collection Op\u00e9ra de MATY est offert. Cela traduisait l&#8217;id\u00e9e que MATY accompagne ses clients \u00e0 chaque moment important pour eux et que la qualit\u00e9 des bijoux leur permet de durer sur plusieurs g\u00e9n\u00e9rations.\u00a0<\/p><p>Cette fois-ci non plus, notre proposition n&#8217;a pas \u00e9t\u00e9 retenue pour la finale bisontine. Cependant, cette exp\u00e9rience m&#8217;a permis d&#8217;am\u00e9liorer ma capacit\u00e9 \u00e0 travailler en <strong>\u00e9quipe<\/strong>, ma <strong>gestion du stress<\/strong>, du <strong>temps<\/strong>, ainsi que ma <strong>r\u00e9silience<\/strong>. Au contact des \u00e9tudiantes de Pub de mon groupe, j&#8217;ai aussi d\u00e9couvert une nouvelle m\u00e9thode de travail et une autre fa\u00e7on de r\u00e9fl\u00e9chir \u00e0 une demande.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fcdbf3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5fcdbf3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e00a047 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e00a047\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a28019 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3a28019\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf6a6c elementor-widget elementor-widget-heading\" data-id=\"6bf6a6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3e ann\u00e9e - Challenge national<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8afdb98 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"8afdb98\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c68618 elementor-widget elementor-widget-text-editor\" data-id=\"6c68618\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les \u00e9tudiants du parcours Publicit\u00e9 s&#8217;y sont essay\u00e9s en 2e ann\u00e9e. En 3e ann\u00e9e, c&#8217;\u00e9tait notre tour !\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7dfe2f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f7dfe2f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9302a91 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9302a91\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adb49d9 elementor-widget elementor-widget-text-editor\" data-id=\"adb49d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Demande :\u00a0<\/strong><\/p><p>Imaginer une campagne de <b>notori\u00e9t\u00e9 <\/b>pour promouvoir les <strong>m\u00e9tiers du m\u00e9dico-social<\/strong>, tout en luttant contre les <strong>pr\u00e9jug\u00e9s<\/strong><b>.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bb0dcc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5bb0dcc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6821d elementor-widget elementor-widget-image\" data-id=\"1b6821d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2025\/03\/Logo_udenormandie.png\" title=\"Logo URIOPSS de Normandie\" alt=\"Logo URIOPSS de Normandie\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48e1831 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"48e1831\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf9e224 elementor-widget elementor-widget-image\" data-id=\"cf9e224\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2025\/03\/Challenge-national-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-1592\" alt=\"\" srcset=\"https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2025\/03\/Challenge-national-768x432.png 768w, https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2025\/03\/Challenge-national-300x169.png 300w, https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2025\/03\/Challenge-national-1024x576.png 1024w, https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2025\/03\/Challenge-national-1536x864.png 1536w, https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2025\/03\/Challenge-national.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-644d0dd elementor-widget elementor-widget-text-editor\" data-id=\"644d0dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La strat\u00e9gie que nous avons imagin\u00e9e pour r\u00e9pondre \u00e0 cette demande \u00e9tait bas\u00e9e sur le concept de la <b>personne aid\u00e9e<\/b>, autour d&#8217;une exposition photo pr\u00e9sentant le parcours de plusieurs personnes dont la vie a chang\u00e9 gr\u00e2ce \u00e0 un travailleur du m\u00e9dico-social. Nous sommes parties de l&#8217;id\u00e9e que, dans ce type de campagne, tout le monde s&#8217;attend \u00e0 ce que l&#8217;on parle des diff\u00e9rents m\u00e9tiers en eux-m\u00eames. Nous avons pris le parti de parler de ces m\u00e9tiers \u00e0 partir de l&#8217;effet qu&#8217;ils ont, sur les personnes qu&#8217;ils aident. Cela nous semblait coh\u00e9rent, dans un monde du travail o\u00f9 les gens recherchent <b>un m\u00e9tier qui a du sens<\/b>.<\/p><p>H\u00e9las, ce parti pris risqu\u00e9 nous a \u00e9t\u00e9 reproch\u00e9 par le jury et nous n&#8217;avons pas r\u00e9ussi \u00e0 convaincre. N\u00e9anmoins, je reste fi\u00e8re de ce que j&#8217;ai accompli avec mon \u00e9quipe lors de ce dernier challenge qui a \u00e9t\u00e9 l&#8217;accomplissement de 3 ans d&#8217;\u00e9tudes !<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5cf58e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"c5cf58e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cec64f6 elementor-widget elementor-widget-text-editor\" data-id=\"cec64f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); letter-spacing: 0px;\">Comme pour le challenge r\u00e9gional, une \u00e9quipe a \u00e9t\u00e9 s\u00e9lectionn\u00e9e pour repr\u00e9senter le d\u00e9partement Info-Com de Besan\u00e7on lors de la finale qui nous l&#8217;a oppos\u00e9e aux 12 autres B.U.T. Info-Com de France.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c47743a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c47743a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93c6742 elementor-widget elementor-widget-text-editor\" data-id=\"93c6742\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Comp\u00e9tences :\u00a0<\/strong><\/p><ul><li>Compr\u00e9hension de brief, r\u00e9flexion<\/li><li>Benchmark, veille<\/li><li>Cr\u00e9ativit\u00e9<\/li><li>Travail d&#8217;\u00e9quipe, diplomatie, compromis&#8230;<\/li><li>Utilisation de la suite Adobe, Canva&#8230; pour la cr\u00e9ation de visuels<\/li><li>&#8230;<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les Challenges Dans le cadre du B.U.T. Information-Communication, nous sommes amen\u00e9s \u00e0 travailler sur des projets de communication en conditions r\u00e9elles : ce sont les challenges. Un challenge, c&#8217;est un travail de groupe au cours duquel nous devons r\u00e9fl\u00e9chir \u00e0 une strat\u00e9gie de communication compl\u00e8te qui r\u00e9pondra \u00e0 la demande d&#8217;un commanditaire. Le plus souvent, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-172","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les challenges - Manon Vocoret<\/title>\n<meta name=\"description\" content=\"Le B.U.T. Info-Com est une formation professionnalisante. Nos \u00e9tudes sont rythm\u00e9es par des projets en conditions r\u00e9elles : les challenges.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/manon-vocoret.fr\/?page_id=172\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les challenges - Manon Vocoret\" \/>\n<meta property=\"og:description\" content=\"Le B.U.T. Info-Com est une formation professionnalisante. Nos \u00e9tudes sont rythm\u00e9es par des projets en conditions r\u00e9elles : les challenges.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/manon-vocoret.fr\/?page_id=172\" \/>\n<meta property=\"og:site_name\" content=\"Manon Vocoret\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T05:04:25+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/manon-vocoret.fr\/wp-content\/uploads\/2024\/04\/logo-Le-Francomtois.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/manon-vocoret.fr\/?page_id=172\",\"url\":\"https:\/\/manon-vocoret.fr\/?page_id=172\",\"name\":\"Les challenges - Manon Vocoret\",\"isPartOf\":{\"@id\":\"https:\/\/manon-vocoret.fr\/#website\"},\"datePublished\":\"2024-02-13T14:06:46+00:00\",\"dateModified\":\"2025-03-05T05:04:25+00:00\",\"description\":\"Le B.U.T. Info-Com est une formation professionnalisante. Nos \u00e9tudes sont rythm\u00e9es par des projets en conditions r\u00e9elles : les challenges.\",\"breadcrumb\":{\"@id\":\"https:\/\/manon-vocoret.fr\/?page_id=172#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/manon-vocoret.fr\/?page_id=172\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/manon-vocoret.fr\/?page_id=172#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/manon-vocoret.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les challenges\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/manon-vocoret.fr\/#website\",\"url\":\"https:\/\/manon-vocoret.fr\/\",\"name\":\"Manon Vocoret\",\"description\":\"Portfolio d&#039;une \u00e9tudiante en Communication\",\"publisher\":{\"@id\":\"https:\/\/manon-vocoret.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/manon-vocoret.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/manon-vocoret.fr\/#organization\",\"name\":\"Manon Vocoret\",\"url\":\"https:\/\/manon-vocoret.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/manon-vocoret.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2025\/03\/Logo-site.png\",\"contentUrl\":\"https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2025\/03\/Logo-site.png\",\"width\":1069,\"height\":1029,\"caption\":\"Manon Vocoret\"},\"image\":{\"@id\":\"https:\/\/manon-vocoret.fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les challenges - Manon Vocoret","description":"Le B.U.T. Info-Com est une formation professionnalisante. Nos \u00e9tudes sont rythm\u00e9es par des projets en conditions r\u00e9elles : les challenges.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/manon-vocoret.fr\/?page_id=172","og_locale":"en_US","og_type":"article","og_title":"Les challenges - Manon Vocoret","og_description":"Le B.U.T. Info-Com est une formation professionnalisante. Nos \u00e9tudes sont rythm\u00e9es par des projets en conditions r\u00e9elles : les challenges.","og_url":"https:\/\/manon-vocoret.fr\/?page_id=172","og_site_name":"Manon Vocoret","article_modified_time":"2025-03-05T05:04:25+00:00","og_image":[{"url":"http:\/\/manon-vocoret.fr\/wp-content\/uploads\/2024\/04\/logo-Le-Francomtois.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/manon-vocoret.fr\/?page_id=172","url":"https:\/\/manon-vocoret.fr\/?page_id=172","name":"Les challenges - Manon Vocoret","isPartOf":{"@id":"https:\/\/manon-vocoret.fr\/#website"},"datePublished":"2024-02-13T14:06:46+00:00","dateModified":"2025-03-05T05:04:25+00:00","description":"Le B.U.T. Info-Com est une formation professionnalisante. Nos \u00e9tudes sont rythm\u00e9es par des projets en conditions r\u00e9elles : les challenges.","breadcrumb":{"@id":"https:\/\/manon-vocoret.fr\/?page_id=172#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/manon-vocoret.fr\/?page_id=172"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/manon-vocoret.fr\/?page_id=172#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/manon-vocoret.fr\/"},{"@type":"ListItem","position":2,"name":"Les challenges"}]},{"@type":"WebSite","@id":"https:\/\/manon-vocoret.fr\/#website","url":"https:\/\/manon-vocoret.fr\/","name":"Manon Vocoret","description":"Portfolio d&#039;une \u00e9tudiante en Communication","publisher":{"@id":"https:\/\/manon-vocoret.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/manon-vocoret.fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/manon-vocoret.fr\/#organization","name":"Manon Vocoret","url":"https:\/\/manon-vocoret.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/manon-vocoret.fr\/#\/schema\/logo\/image\/","url":"https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2025\/03\/Logo-site.png","contentUrl":"https:\/\/manon-vocoret.fr\/wp-content\/uploads\/2025\/03\/Logo-site.png","width":1069,"height":1029,"caption":"Manon Vocoret"},"image":{"@id":"https:\/\/manon-vocoret.fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/manon-vocoret.fr\/index.php?rest_route=\/wp\/v2\/pages\/172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manon-vocoret.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/manon-vocoret.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/manon-vocoret.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/manon-vocoret.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=172"}],"version-history":[{"count":121,"href":"https:\/\/manon-vocoret.fr\/index.php?rest_route=\/wp\/v2\/pages\/172\/revisions"}],"predecessor-version":[{"id":1603,"href":"https:\/\/manon-vocoret.fr\/index.php?rest_route=\/wp\/v2\/pages\/172\/revisions\/1603"}],"wp:attachment":[{"href":"https:\/\/manon-vocoret.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}